Brand Guidelines & Resources regarding the U.S. National Team

Being selected to represent the United States as part of the USA Cheer National Team is an honor and privilege. Athletes serve as ambassadors for the sport, the organization, and their country.

Conduct of athletes, as well as their community support systems (coaches, families, friends, etc.) in all forms of media — including social platforms, interviews, and public appearances — should consistently reflect the values of integrity, respect, and professionalism. It’s crucial that as a community, we follow all policies and approval processes in place by USA Cheer on and off the mat.

Note: All requests to use USA Cheer apparel, branding, or media for promotional purposes must be submitted to media@usacheer.org and include:

  • Description of intended use
  • Platform(s) for distribution
  • Any partners or sponsors involved
  • Preview images or content if available

Frequently Asked Questions – U.S. National Team Member Brand Guidelines

  • “Congratulations to [Athlete], selected to the U.S. National Team to represent the United States!”
  • Use athlete photos in SCHOOL or CLUB gear, not in U.S. National Team uniform
  • Use school colors and logos only—no USA Cheer marks unless officially provided
  • Use factual statements: “Selected to represent the United States,” “Competing for the U.S.”

  • **School Post Template Example:** “We are proud of [Athlete] for being selected to the U.S. National Team! Congratulations on representing the United States.”
  • **Gym/Club Post Template Example:** “Join us in celebrating [Athlete], who has earned a spot on the U.S. National Team!”
  • **College Athletics Template Example:** Photo in school gear + “Representing the USA on the international stage.”

  • “Our program is partnered with the U.S. National Team.”
  • “Team USA athlete [Athlete]—come train with us!”
  • Using USA Cheer logo in your own graphics without permission
  • Using U.S. National Team uniform photos for marketing

The athletes of the US National Team are expected to uphold brand standards and work with USA Cheer to deliver approved options for promotional and congratulatory content under their team or individual name. Below is an overview of policies agreed upon by each national team member (athletes, coaches, staff).

General Online Conduct

  • Act as a positive ambassador for USA Cheer, the United States, and the global cheer community.
  • Avoid posts, comments, or interactions that could harm the reputation of USA Cheer, your team, or the sport.
  • Be respectful, inclusive, and professional in all communications.
  • Never post or share content that includes harassment, bullying, discrimination, obscenity, or unsafe behavior.
  • Avoid profanity, sexual content, or posts featuring alcohol, drugs, or vaping.

Professional Representation & Safety

  • Use the correct terminology: refer to your team as the “U.S. National Team,” not “Team USA.”
  • Follow all USA Cheer Safety Rules and Regulations when posting skills, photos, or videos.
  • Never post unsafe stunts, “cheer fail” videos, or content filmed on illegal surfaces.
  • Music used in videos must be free from explicit or offensive lyrics.

Brand & Likeness Protection

The USA Cheer name, logo, uniform, and imagery are protected assets. Unauthorized use or alteration is prohibited.

National Team members, as well as any business or program affiliated with athletes, coaches, or staff, must not:

  • Use USA Cheer branding or uniforms in personal or sponsored promotions.
  • Alter, crop, or modify official apparel.
  • Film or post videos in USA Cheer apparel for commercial purposes.
  • Use USA Cheer or “U.S. National Team” branding in NIL (Name, Image, Likeness) promotions, affiliate links, or sponsorships without written approval.

Requests for any media, advertising, or branding partnerships involving USA Cheer must be submitted to media@usacheer.org.

Name, Image & Likeness (NIL) Restrictions

While USA Cheer supports athletes’ rights to use their personal image, participation on the U.S. National Team comes with restrictions:

  • National Team Members may not use your national team status, uniform, or logo in promotions unrelated to USA Cheer.
  • National Team Members may not imply USA Cheer endorsement of any business, product, or organization without authorization.
  • NIL activities must never conflict with USA Cheer’s nonprofit status, sponsors, or mission.

Positive Engagement & Media Relations

National Team Members are encouraged to use their platforms to celebrate accomplishments, highlight teammates, and share the values of sportsmanship and inclusion.

Media appearances coordinated by USA Cheer may be recorded and shared on official channels for promotional use.

Reporting & Consequences

If you observe inappropriate posts or media behavior by any National Team Member, report it immediately to the USA Cheer management team.

Applies to all athletes, coaches, and staff participating under the USA Cheer umbrella.

Permitted Uses of USA Cheer Uniform, Warm-Up, or Practice Wear (any item of clothing including USA Cheer Logo)

  • At officially sanctioned USA Cheer events (competitions, practices, and appearances)
  • For personal, non-commercial social media posts (e.g., team photos)
  • When sharing or reposting official USA Cheer content with credit

Prohibited Uses of USA Cheer Uniform, Warm-Up, or Practice Wear (any item of clothing including USA Cheer Logo)

  • In paid or sponsored content (including brand partnerships or NIL deals)
  • For promoting personal training, clinics, choreography, or products
  • For endorsing or advertising third-party brands
  • In monetized content (e.g., YouTube or TikTok affiliate links)
  • To imply official endorsement by USA Cheer

Additional Guidelines

  • No altering of uniforms (cropping, cutting, or adding logos)
  • Event footage (ESPN, FloCheer, etc.) cannot be reused for promotional purposes without approval
  • USA Cheer logos, wordmarks, and national symbols must be used respectfully and never alongside unrelated entities

Approval Process

Requests to use USA Cheer apparel, branding, or media for promotional purposes must be submitted to media@usacheer.org and include:

  • Description of intended use
  • Platform(s) for distribution
  • Any partners or sponsors involved
  • Preview images or content if available

Written approval from USA Cheer must be received prior to publication.