United States Governing Body for Sport Cheering
Recognized by the International Cheer Union
Serving the cheer, dance team, and spirit community.

About Jim Lord

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So far Jim Lord has created 253 blog entries.

How to Know the Difference between “Good” and “Bad” Muscle Soreness

2025-08-07T12:48:53-05:00Athlete Wellness, Fitness, Hydration, Safety, TrueSport|

MICHELE LABOTZ, MD, FAAPSports Medicine Physician, InterMed Sports Medicine Clinic Muscle soreness is part of being an athlete: It's almost impossible to train in a way that improves strength or fitness without feeling sore. Most of the time, soreness isn't a bad thing. However, there's a delicate balance. If every workout [...]

USA Cheer Joins Strategic Alliance With Positive Athlete for National Recognition & Scholarships

2025-08-11T10:46:03-05:00Press Releases, USA Cheer News|

DALLAS, TX (July 14, 2025) – USA Cheer is proud to announce an exciting Strategic Alliance with Positive Athlete, an organization dedicated to recognizing high school age student-athletes who exemplify character, leadership, resilience and other positive attributes—values that define the heart of USA Cheer. “We are extremely excited to enter into a Strategic Alliance with [...]

We are thrilled to officially welcome Shayna Danielsen to the USA Cheer & STUNT team as our new Director of Club STUNT!

2025-06-02T15:03:21-05:00Press Releases, Uncategorized, USA Cheer News|

Shayna brings a powerful combination of experience, passion, and leadership to this role. With a B.S. in Business Administration from Sonoma State University, Shayna has spent nearly a decade coaching at both the club and high school levels, including with California All Stars and California High School, where her athletes have earned multiple tournament wins, [...]

STUNT Recommended for NCAA Championship Status

2025-06-06T14:37:07-05:00Press Releases, Uncategorized, USA Cheer News|

The NCAA Committee on Women’s Athletics voted at its meeting Thursday to recommend Divisions I, II and III sponsor legislation to add a National Collegiate stunt championship. The recommendation is contingent on official confirmation of the sport’s sponsorship and participation numbers for spring 2025 competition, which will occur over the summer. Read more: https://www.ncaa.org/news/2025/5/15/media-center-stunt-recommended-for-ncaa-championship-status.aspx [...]

Ben Schreiber Elected President of USA Cheer Board of Directors

2025-05-14T12:36:38-05:00Press Releases, Uncategorized, USA Cheer News|

Dallas, TX (5-12-2025) – USA Cheer is proud to announce Ben Schreiber has been elected President of the USA Cheer Board of Directors following a formal nomination and vote by the board in accordance with the organization’s bylaws. A respected leader, former athlete, and longtime advocate for cheer, Schreiber brings decades of experience and [...]

Do you really need to avoid processed foods?

2025-05-01T07:56:09-05:00Nutrition, TrueSport|

As a caregiver, you may read or hear about a lot of different nutrition "rules," especially for athletes. Recently, a lot of those rules and taboos are around processed foods. However, healthy athletes require a lot of fuel to maintain their energy for peak performance, and often, processed foods play a role in [...]

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