United States Governing Body for Sport Cheering
Recognized by the International Cheer Union
Serving the cheer, dance team, and spirit community.

About Jim Lord

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So far Jim Lord has created 245 blog entries.

6 Things to Avoid When Talking to Athletes About Sports Nutrition

2023-03-02T09:29:21-06:00Nutrition, Positive Body Image, TrueSport|

Talking about nutrition, especially to young athletes, can feel difficult. Your word choice can make a big difference and even the most casual conversations can have lasting impacts on your athletes. Here, TrueSport Expert Stephanie Miezin, MS, a registered dietitian and board-certified specialist in sports dietetics, shares phrases that parents and coaches [...]

Parents – Things You Might Hear on the Sideline and How to Respond

2023-02-15T09:31:58-06:00A Good Sport, Conflict & Resolution, TrueSport|

If you're the parent or caregiver of an athlete, you've probably heard it all on the sidelines: cheering, critiquing, armchair quarterbacking, arguing, cursing, and muttered insults. While plenty of parents and caregivers are respectful fans, some adults simply don't behave well in the stands. Here, TrueSport Expert Amanda Stanec, PhD, the founder [...]

USA Cheer Recognized by US Olympic and Paralympic Committee

2023-01-12T12:39:50-06:00Press Releases, STUNT, USA Cheer News|

DALLAS (January 11, 2023) – USA Cheer, the governing body for sport cheering in the United States, today welcomed the announcement by the U.S. Olympic & Paralympic Committee formally welcoming USA Cheer to the U.S. Olympic and Paralympic family as a USOPC Affiliate Sports Organization. Additional organizations recognized today include United States Muaythai Federation, [...]

Why and How Athletes Should Set Non-Sport Goals

2022-12-02T09:52:53-06:00Goalsetting, TrueSport|

Many young athletes enjoy setting and working toward sport goals, whether it’s achieving a personal best in competition or just doing a certain number of handsprings at each practice. While goals around sport performance are important, non-sport goals are equally critical to a young athlete’s well-being. Here, TrueSport Expert Amanda Stanec, PhD, the [...]

6 Goals to Keep You Going After Life in Sport

2022-12-01T09:27:04-06:00Goalsetting, TrueSport|

Life after sport—or more specifically, life after organized sport—can feel scary. If you’re heading to college and not planning to play, or you’re dealing with an injury or upcoming surgery that has you sidelined, it can feel like you’re adrift. And that’s why setting goals outside of sport is so important for [...]

7 Ways to Build a TrueSport Culture

2022-10-05T15:15:23-05:00Leadership, Trending Topics, TrueSport|

As an athletic director at your school, your role reaches far beyond simply scheduling games and handling logistics. You are capable of creating and maintaining a positive TrueSport-focused culture that revolves around good sportsmanship, character development, life skills, and healthy performance. Here, Vicki Vaughan, Director of Athletics at The Colorado Springs School [...]

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