United States Governing Body for Sport Cheering
Recognized by the International Cheer Union
Serving the cheer, dance team, and spirit community.

About Jim Lord

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So far Jim Lord has created 283 blog entries.

TrueSport Ambassadors on the Life-Changing Power of Sport

2026-03-24T14:11:18-05:00Conflict & Resolution, Grit & Perserverance, Positive Body Image, Trending Topics, TrueSport|

Even from a young age, the sports children play and the teams they join can shape them into the adults that they will become. Here, three TrueSport Ambassadors are sharing how sport has changed their lives, not just physically, but emotionally and mentally. If you’re a parent or coach of a young [...]

When to Say Yes to Your Kid Quitting the Team

2026-03-24T14:09:27-05:00Trending Topics, TrueSport|

This last Games cycle has taught many athletes and coaches the importance of prioritizing mental health as much as we prioritize physical health in sport. And for some athletes, that may mean sitting out major competitions—as gymnast Simone Biles elected to do in the Tokyo 2020 Games—and it could even mean quitting [...]

How to Help Your Athlete Eat for Brain Health

2026-03-24T14:08:32-05:00Nutrition, TrueSport|

When your young athlete eats, they're not just fueling their bodies: Their brains are also using food for fuel. And it might come as a surprise, but the brain uses around 20 percent of the body's energy, making it the hungriest organ. Fuel it appropriately, and your young athlete will be able [...]

USA Cheer awarded grant from National Council of Youth Sports to support adaptive programs

2023-01-13T09:52:36-06:00Press Releases, USA Cheer News|

DALLAS (October 26, 2021) – The National Council of Youth Sports, with support from the National Fitness Foundation and the CoachSafely Foundation, has provided a $5,000 grant to USA Cheer and has committed to training its coaches and administrators. This year’s NCYS grant, in addition to important and relevant coaching education, provides additional financial relief [...]

Parents: How to Spot the Warning Signs of Hazing

2021-10-12T10:45:29-05:00Bullying Prevention, Conflict & Resolution, Leadership, TrueSport|

There’s a not-so-secret epidemic happening on high school and college campuses: hazing. Although the hazing culture is condemned, sadly, it’s common.In the National Study of Student Hazing, 55 percent of college students involved in clubs, teams, and organizations experience hazing. The same study found that “for many students who step onto a college [...]

Why and How to Help Your Team Practice Appreciation

2021-10-26T10:12:04-05:00Bullying Prevention, Conflict & Resolution, Leadership, TrueSport|

Teammates who regularly spend time praising, acknowledging, and appreciating each other will work better as a unit. And as the sport cliche goes, sometimes the best offense is a good defense. When coaching a team, creating a culture of appreciation is absolutely the best defense against bullying and other issues amongst teammates. [...]

USA Cheer partners with Every Kid Sports to increase access to cheerleading and STUNT

2021-09-30T11:28:57-05:00Press Releases, USA Cheer News|

Collaboration ensures kids from income-restricted families can participate and reap the rewards of cheer DALLAS (Sept 14, 2021) – USA Cheer is pleased to announce its partnership with Every Kid Sports, a national non-profit that helps income-restricted families pay registration fees to help increase access and participation in youth sports. The collaboration with USA Cheer [...]

Turning Sports Leaders into Life Leaders

2021-09-15T11:33:11-05:00Leadership, TrueSport|

Deborah Gilboa, MD You likely already know that beyond the physical benefits of playing an organized sport, young athletes are also in a great position to learn valuable leadership skills through sport. While some kids may not consider themselves natural leaders, it's important for athletes to understand that they can [...]

USA Cheer welcomes International Olympic Committee’s full recognition of the International Cheer Union

2023-01-13T09:48:31-06:00ICU, Press Releases, USA Cheer News|

Cheerleading formally joins the Olympic Movement and is now eligible for Olympic inclusion DALLAS (July 20, 2021) – USA Cheer today celebrated full International Olympic Committee recognition for the International Cheer Union. The recognition was granted by the IOC membership in a vote at the 138th IOC Session, held today in Tokyo, in [...]

Heat Illness: Keeping Your Athletes Safe

2021-07-22T11:20:05-05:00Hydration, TrueSport|

TrueSport Expert Kristen Ziesmer on Hydration Exercising in hot and humid weather is tough on all athletes, but kids face an elevated risk of heat illness due to inexperience. Kids are more likely to continue exercising past the onset of mild heat illness either because they don’t recognize the symptoms or because [...]

Why and How to Calculate Your Athlete’s Sweat Rate

2026-03-24T13:56:50-05:00Hydration, TrueSport|

When it comes to proper hydration, calculating sweat rate is one of the easiest ways to ensure that your young athlete is drinking enough to stay hydrated during sport. And understanding sweat rate—how fast an athlete's body is sweating out fluids—is important for both performance and safety. "People's hydration needs are really [...]

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